To promote the restaurant’s quick lunchtime service, Applebee’s Neighborhood Bar & Grill launched a multi-channel Progressive Web App campaign. Customers are guaranteed their lunch within 14 minutes or the meal is free. To fill that time, select Applebee’s restaurants have provided QR Codes at each table for customers to scan as they wait, directing them to either the Applebee’s Facebook page or YouTube content created by the chain. Result
- 9.8% increase in lunch sales
- 5,900 new Facebook fans
- 55,000 QR scans
Restaurant Marketing with QR Codes: 10 Cool Examples
1. Enhance your menu
Menus are best when they’re concise and uncluttered. But guests also like to have more information about a dish. Instead of the waiter reciting the ingredients and cooking method. Link to detailed descriptions with individual codes. Radisson Edwardian Hotels in Great Britain and Mike’s City Diner in Boston put QR codes on their menus so diners can see a video of signature dishes being prepared.
2. Nutritional Information
Some people want to know the nutritional information of the food; some people don’t. Link to details about calories and carbs with a QR code and let the guest decide. The Nutrition Center of Netherlands is doing it on a big scale, with QR codes on 1,500 billboards throughout the country that link to nutritional info.
3. Give outsiders a look in
Put a QR code on the front door or window for people passing by to scan. Link to a video that gives them a virtual tour of your restaurant to entice them to come inside. It works for the real estate industry, it can work for restaurants, too.
4. Increase guest survey responses
Print a QR code on the receipt that links to a guest survey that customers can fill out when they get home. That’s what Guerro’s Taco Bar in Austin does.
5. Take guests into the kitchen
Put a code on the menu that links to a video of your chef in action along with a voiceover that explains your restaurant’s philosophy of food. Mesob, an Ethiopian restaurant in New Jersey, shows guests how injera is made.
6. Turn a small ad into a big one
With a QR code, the smallest black and white print ad can turn into one that sings and dances in living color, like the one for Avalon restaurant in Scottsdale, Arizona, does.
7. Show the food
Photos of food printed on a menu can look tawdry. Use QR codes to link to professionally produced photos of your signature dishes, like Ayara Thai restaurant in Westchester, Calif.
8. Offer specials
Put a QR code on the wall near the front of the restaurant that links to a special promotion. Guests will make a point to stop in and scan it just to see what the deal of the day offers. Chino Latino, a fusion restaurant in Minneapolis, has QR codes throughout the building – even in the restrooms.
9. Keep things moving
Quick serve restaurants, such as Convivio in Porto, Portugal, can speed the ordering process by allowing guests to scan their orders while waiting in line. Once the reach the cashier, they can show the order number and pay for the purchase.
10. Save the trees
Instead of paper takeout menus that are expensive to print, put your menu on a QR code that guests can scan on their way out the door.